Episode Transcript
Welcome to the Thumos Podcast where we take a deep dive into the intersection of communications, media and technology. To stay up to date, don't forget to subscribe using your favourite podcast app. In today's episode, we'll cover the impact of AI-generated deepfakes on the 2024 US election, the unpreparedness of many UK businesses for AI-reputation crises, and the launch of a new AI tool by Meltwater.
Hey there! Today we'll be discussing some exciting news in the world of AI and how it's affecting businesses and politics. Are you ready? Let's dive in! First up. A recent Reuters article discusses the impact of AI-generated deepfake technology on America's upcoming 2024 election. It highlights the prevalence of deepfake videos on social media, blurring the line between fact and fiction in the polarised world of U.S. politics. The use of generative AI tools has made it easier and cheaper to create convincing deepfakes, raising concerns about voters' ability to distinguish real from fake. Major social media platforms have made efforts to prohibit and remove deepfakes, but their effectiveness varies. The article also mentions how political players are using generative AI for campaign purposes, and the challenges of regulating and preventing the misuse of AI technology. Meanwhile, over here in the UK, a recent study by Vuelio and Danebury Research has found nearly half of UK businesses with less than 500 employees are unprepared for potential reputational crises related to the use of AI. The study consisted of interviewing 300 business decision-makers across various sectors and concludes the need for upskilling teams to adapt to the impacts of AI on brand reputation. The report explores the threat posed by AI-enabled individuals, identifies industries most receptive to technological advances, and discusses how communication teams can benefit from AI as creators and communicators. It's a reminder that companies need to be proactive in addressing AI-related risks. Finally, in more AI-related news! Media intelligence company, Meltwater, has launched a suite of AI-powered tools to assist its PR customers. These tools include an AI writing assistant, an insight assistant, and an AI with video analysis capabilities. By leveraging OpenAI models and advanced algorithms, Meltwater aims to enhance user efficiency and save time in content creation and insight discovery. The AI writing assistant enables users to generate content within their publishing workflow, while the insight assistant helps uncover valuable consumer and market insights. The video analysis tool utilises computer vision to identify logos, scenes, objects, and celebrities in social media videos. So there you have it - some of the latest updates in the world of AI at the intersection of communications and reputation. It's both an exciting and daunting time, but it's important that we stay vigilant and up-to-date with developments! Thanks for listening, and we'll see you next time!
On today's episode, we discussed the potential impact of AI on the 2024 US election, the need for UK businesses to prepare for AI-reputation crises, and the new AI tools launched by Meltwater. Thanks for listening and don't forget to subscribe!
