Episode Transcript
Welcome to the Thumos Podcast, your go-to source for the latest information and stories about the technological power shifts in media, marketing and communications that are shaping the world around us. Make sure to visit us at thumos dot uk for more new content.
In today's episode, we'll cover, Google pins its hopes on Gemini to leapfrog GPT-4, PR among professions most likely to be impacted by AI according to research and Instagram provides future trend predictions in ‘2024 Trend Talk’
Hey there! So, I've got some exciting news to share with you today.
In a strategic move to fortify its position in the rapidly evolving landscape of AI, Google has unveiled Gemini, an innovative family of large language models designed to rival and potentially surpass the capabilities of OpenAI's GPT-4. This development marks a significant leap forward for Google, as it introduces three distinct versions of Gemini: the Pro version, set to compete with OpenAI's GPT-3.5; the mobile-friendly Gemini Nano; and the top-tier Gemini Ultra, which is expected to be a game-changer in making generative AI a more integral part of daily digital experiences.
Notably, Google plans to integrate Gemini into widely-used platforms like Chrome, leveraging its vast browser market share to facilitate widespread adoption. Amidst the competitive dynamics of the AI sector and the uncertainties surrounding OpenAI, Google's latest venture highlights its commitment to leading the charge in multimodal AI capabilities, encompassing not just text but also images, video, and audio. Gemini's advanced reasoning and planning features hint at future applications in personal assistants and AI agents, positioning Google at the forefront of the next major breakthroughs in AI technology.
Next. A recent report by the UK Department for Education, as covered by PRovoke Media, marks a significant turning point in understanding the intersection of artificial intelligence with the public relations industry. Titled 'Impact of AI on UK Jobs and Training', the report positions public relations as the ninth most vulnerable profession to AI advancements, particularly large language models like ChatGPT.
This revelation places PR professionals alongside other highly impacted occupations such as HR, law, and management consulting, with the wider 'information and communication' sector being the second most AI-exposed industry after finance and insurance.
However, the report's findings are met with caution, noting the uncertainties inherent in forecasting AI's impact.
Finally. In their latest "2024 Trend Talk", Instagram, in partnership with WGSN, has unveiled an insightful overview of the upcoming year's key trends, focusing particularly on the preferences of younger audiences across diverse global regions including the U.S., U.K., Brazil, India, and South Korea.
This comprehensive survey spans seven pivotal categories, with a special emphasis on Social Media, Fashion and Beauty, and Lifestyle. The findings suggest a significant shift in social media usage towards fostering meaningful connections, with Gen Z users prioritising private, intimate interactions over public broadcasting.
In the realm of fashion, trends are evolving towards modest dressing, sustainable practices like thrifting and outfit repetition, and creative DIY approaches. This pivotal insight into the emerging trends offers valuable guidance for shaping effective content strategies and marketing plans in 2024, aligning with the evolving preferences and behaviours of younger demographics.
So, there you have it! Gemini is set to propel AI forward, PR professionals need to gear up for some changes, and Instagram is giving us a glimpse into the future. As always, exciting times ahead!
In this week's episode, we covered, Google pinning its hopes on Gemini to leapfrog GPT-4, PR among professions most likely to be impacted by AI, and Instagram provides future trend predictions in ‘2024 Trend Talk’
Thank you for tuning into the Thumos Podcast, where we delve into the impactful power shifts in media and technology that are shaping our world – don't forget to subscribe and join us again for our next episode! Bye for now.
