Generative AI And SEO strategy: Getting the most out of your tools

Generative AI And SEO strategy: Getting the most out of your tools
Thumos Podcast
Generative AI And SEO strategy: Getting the most out of your tools

Sep 06 2023 | 00:04:08

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Episode September 06, 2023 00:04:08

Show Notes

In today's episode, we'll cover Google DeepMind co-founder advocating for AI standards, China introducing ChatGPT competitor Ernie, Google unveiling an invisible AI image watermark, and the convergence of SEO and AI.

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Episode Transcript

Welcome to the Thumos Podcast, your go-to source for the latest information and stories about the AI power shifts in media, marketing and communications that are shaping the world around us. Make sure to visit us at thumos.uk for more new content. In today's episode, we'll cover Google DeepMind co-founder advocating for AI standards, China introducing ChatGPT competitor Ernie, Google unveiling an invisible AI image watermark, and the convergence of SEO and AI. Hey there! Welcome back. We have four interesting AI stories for you this week. In a recent call to action, Mustafa Suleyman, co-founder of Google DeepMind and CEO of Inflection AI, is urging the U.S. government to enforce minimum global ethical standards for AI. Specifically, he proposes that Nvidia's AI chips be sold only to buyers committed to ethical usage, aligning with voluntary commitments previously made by leading AI firms to the White House. Suleyman's call comes amid expanding U.S. export restrictions on advanced AI chips, heightening the urgency for developers and policymakers to collaborate on ethical governance. This move brings to the forefront the need for a unified ethical framework for AI, impacting not just the tech industry but society at large. Next up, meet Ernie, China's new AI chatbot, which made a dramatic entrance into the digital realm, drawing intrigue and controversy in equal measure. Ernie's audacious claims, including its theory on the origins of COVID-19, have sent shockwaves through the AI community. But what sets Ernie apart is its creator, Baidu, a tech giant that once took center stage in China's internet sphere and is now making a striking comeback through the power of AI. In this era of geopolitical tensions and technological innovation, the story of Ernie and Baidu's resurgence serves as a compelling narrative, shedding light on the intersection of AI prowess, international politics, and the intricacies of navigating China's tightly controlled internet. It will be interesting to see how Ernie develops and the implications it holds for the future of Chinese tech. Next up, Google launches Synth-eye-D, an AI image watermark that's invisible to the naked eye. The rapid advancement of AI has ushered in an era where anyone can create startlingly realistic images at the mere touch of a button. This phenomenon poses a significant challenge - the proliferation of deepfake content that can deceive and manipulate with unprecedented ease. To mitigate against this, Google has ushered in what looks like a game-changing solution: Synth-eye-D, an AI image watermark that's invisible to the naked eye. The implications of this groundbreaking technology are profound. It promises to not only identify deepfakes but also preserve the integrity of visual content without the intrusive characteristics of traditional watermarks. It could be a transformative tool in the ongoing battle to protect the authenticity of digital imagery. On a lighter note, a recent report published by Search Engine Journal delves deep into the transformative phenomenon of SEO combined with generative AI and what it means for digital strategy. As the digital realm continues to embrace AI-driven content generation, questions arise: Will this innovation herald the end of traditional SEO, or is it a powerful catalyst for transformation? With 81.5% of SEO professionals already experiencing its effects, the exploration of attitudes, automation trends, and opportunities reveals a dynamic landscape where AI and human ingenuity converge. That's it for today. In this podcast we covered a range of topics, including Google DeepMind's co-founder advocating for AI standards, China introducing its ChatGPT competitor Ernie, Google's unveiling of an invisible AI image watermark and the convergence of AI and SEO. Thanks for tuning in and don't forget to visit us at thumos.uk

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